Tubia (“we”, “our”, or “us”) is dedicated to providing users and partners who interact with our services the highest level of transparency and control over the use of their data. In order for us to provide you with our services we are required to collect and process certain personal information about you and your activity.
This Privacy Policy explains how we collect, use, and share personal data in connection with our advertising technology, data, and analytics products.
We process data in compliance with the EU General Data Protection Regulation (GDPR), the UK GDPR and other applicable data protection laws.
By entrusting us with your information, we would like to assure you of our commitment to keep such information private. We have taken measurable steps to protect the confidentiality, security and integrity of this Information. We encourage you to review the following information carefully.
Data Controller: Tubia Dubai Silicon Oasis, DDP, Building A1, Dubai, United Arab Emirates
If you have any questions about this policy or our data practices, please contact us at privacy@tubia.com.
We receive your Personal Data from several sources:
Registration information
When you voluntarily provide us with your personal details to create a Tubia account or register to our services (for example, your name and email address).
When you communicate with us
When you contact us directly, such as sending an email or submitting a request, we collect the information you provide.
Technical information
When operating our services, we use technological tracking tools to collect information regarding your use of our website and services. Together with our partners we may use technologies such as:
Cookies
JavaScript
Pixels and beacons
Local storage technologies such as HTML5
These technologies help store content information and preferences. You can learn more in our Cookie Policy.
Third-party information
We may receive information from third-party providers who assist us in providing and maintaining our services, such as:
traffic analytics providers
fraud-prevention vendors
advertising partners
technology service providers
We collect and process both personal data and non-personal data to operate and improve our advertising services.
While using our services, we may request certain information to operate the service and communicate with you. This may include:
Registration information
Name
Mailing address
Email address
Telephone number
Other contact details
Website usage information
When you use our website, our servers may collect:
IP address
general location information such as city or country
We also collect data related to the use of our services and user activity. This information cannot usually be used to directly identify you.
Technical information
Examples include:
website visits
browser type and settings
operating system
device identifiers
user agent
session timestamps
time zone
network connection type
cookie information
Advertising and analytics information
This includes data generated during advertising transactions such as:
ad requests
bid responses
impressions
clicks
conversions
This information helps measure and optimize advertising performance.
Information from third parties
We may receive pseudonymous data from partners such as:
supply-side platforms (SSPs)
demand-side platforms (DSPs)
measurement providers
data providers
This may include identifiers such as:
cookie IDs
mobile advertising identifiers (IDFA, GAID)
other pseudonymous advertising IDs
These identifiers allow us to improve advertising measurement and performance analysis.
If Personal Data and non-Personal Data are combined, the combined dataset will be treated as Personal Data.
When you visit or interact with our services we (and authorized third parties) may use:
cookies
pixels
events
device identifiers
similar tracking technologies
These technologies automatically collect information about your device and online behavior to:
improve website performance
analyze service usage
deliver and measure advertising
personalize user experiences
More details can be found in our Cookie Policy.
| TCF Purpose ID | Purpose | Legal Basis | Example |
|---|---|---|---|
1 | Store and/or access information on a device | Consent | Cookies or device identifiers |
2 | Select basic ads | Legitimate interest | Non-personalized advertising |
7 | Measure ad performance | Legitimate interest | Campaign measurement |
9 | Apply market research | Legitimate interest | Aggregated insights |
10 | Develop and improve products | Legitimate interest | System optimization |
We use collected data to operate and maintain our services, including:
supporting partners
maintaining infrastructure
responding to requests
ensuring ads are delivered properly
Data may be used by Tubia and its partners to:
deliver advertising
measure ad performance
analyze reach and engagement
optimize campaigns
Examples include:
frequency capping
campaign reporting
viewability measurement
We may use your contact information to send:
service updates
product announcements
newsletters or marketing materials
You may unsubscribe from marketing emails at any time.
We may conduct surveys, test features, and analyze aggregated data to improve our services and develop new functionality.
Data may be used when necessary to:
detect fraud or invalid traffic
investigate misuse of our services
protect system security
defend against legal claims
We may process personal data to comply with:
legal obligations
regulatory requirements
court orders
government requests
Tubia processes personal data under the following legal bases:
For example when cookies or similar technologies access information on your device.
For purposes such as:
advertising delivery
ad performance measurement
fraud detection
service improvement
You may object to legitimate-interest processing at any time by contacting privacy@tubia.com.
Where processing is necessary to comply with laws or regulatory requirements.
Tubia and its partners use technologies including:
Cookies
Small text files stored on your device.
Local Storage
Browser-based storage technologies such as HTML5.
Pixels and Beacons
Code used to measure content views and actions.
Device Identifiers
Identifiers associated with devices such as:
IDFA
GAID
UID2
ID5
IntentIQ ID
These technologies are used for:
essential functionality
analytics
advertising optimization
fraud prevention
Cookies and identifiers are typically retained for up to 13 months, unless required longer for legal or operational reasons.
Authorized employees within Tubia who require access to perform operational tasks.
We may share pseudonymous data with partners including:
SSPs and DSPs
identity and audience providers
measurement and analytics vendors
fraud-prevention vendors
cloud infrastructure providers
All partners must comply with applicable data-protection regulations.
Tubia participates in the IAB Europe Transparency & Consent Framework (TCF v2.2).
We may disclose information when required by law or necessary to protect rights or safety.
If Tubia is involved in a merger, acquisition, or sale of assets, user data may be transferred as part of that transaction.
Some partners may be located outside the European Economic Area.
When this occurs we ensure that transfers are protected through:
EU adequacy decisions
Standard Contractual Clauses (SCCs)
other legally recognized safeguards
Tubia retains pseudonymous advertising data for up to 13 months unless legal requirements require longer retention
Aggregated or anonymized data may be retained longer for analytics.
Tubia maintains technical and organizational safeguards including:
encryption
access control systems
network security monitoring
internal security policies
While we implement strong safeguards, no system can guarantee absolute security.
Under GDPR and other applicable laws you may have rights including:
Access
Rectification
Erasure
Restriction of processing
Data portability
Objection
Withdrawal of consent
Requests may be submitted to: privacy@tubia.com
You may also lodge a complaint with your local data-protection authority.
Tubia operates as an intermediary in the advertising ecosystem and relies on publisher Consent Management Platforms (CMPs) to obtain user consent.
Users may manage broader advertising preferences through industry tools:
IAB Europe
https://www.youronlinechoices.eu/
Network Advertising Initiative
https://optout.networkadvertising.org/
Digital Advertising Alliance
https://optout.aboutads.info/
Opting out will not eliminate advertising but may reduce personalization.
We may update this Privacy Policy from time to time.
When changes are made, we will update the “Last Updated” date.
We encourage users to review this policy periodically.
For privacy-related inquiries please contact:
Email: privacy@tubia.com
We participate in the IAB Europe Transparency & Consent Framework (TCF v2.2). Our vendor relationships and lawful bases for processing can be reviewed in the IAB Global Vendor List (GVL). Tubia’s IAB Europe TCF Vendor ID is: 1552.
